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The Neeley Neal Show

May 2, 2023

In this episode, you will learn:

What led Shelly to the Bridal and Prom business.

Growing the business from 1000 square feet to 12,000 square feet.

How Shelly has navigated working with family, and the ups and downs of business.

Resources + Links


Connect with Shelly

Instagram @shelly_wagner_11


Connect with Neeley on Instagram @neeley.neal


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Show Notes:

I know you’re just going to love today’s guest! Shelly Wagner is my bestie, former college roommate, and in this episode we’re chatting about her amazing bridal and prom store! The store that I happened to buy my wedding gown from! Shelly shares lessons she’s learned along the way as she has grown as a business owner, navigated being in business with her family, and gone from 1000 square feet to 12,000 square feet (and everything that comes with it!) Tune in to hear from a true boss lady with a heart of gold!


01:40 Meet my bestie, former roommate, and boss lady Shelly Wagner.

07:15 How has your upbringing influenced your work ethic and understanding of business?
10:30 When you started your business did you know exactly how you wanted your consultants to run it?

13:00 Thoughts on running a business with family!
16:40 Moving on up from a very DIY’ed 1000 square feet to today with 12,000 square feet.

21:30 How do you train your employees with such a specific customer experience?
27:00 What was the transition like going from being so hands on in your business to growing your team?

31:15 What helps through the ups and downs of life and business?

35:30 Ways my husband has supported me in my business.